Join our team and grow with us as a

Digital Marketing Specialist

As a Digital Marketing Specialist, you will join the Digital Marketing team and take responsibility for planning, producing and managing digital marketing activities for Fazer Confectionery brands in Finland. The role has a strong focus on social media content creation, while also supporting broader digital execution across websites, campaigns and influencer collaborations.

You will report to the Senior Digital Marketing Manager and work closely with brand managers, external partners and other digital community members at Fazer.                

Your key tasks will include:   

• Managing social media for selected Fazer Confectionery consumer brands, including planning content calendars, publishing, community management and coordinating external agencies and creators.
• Planning and producing engaging, channel-native always-on content for social media (esp. Meta and TikTok) translating brand strategy and guidelines into social-first content formats, including filming, editing, graphic design, copywriting and localization of brand assets.
• Measuring, analyzing and reporting social media and website performance, identifying insights and continuously optimizing content and campaigns.
• Coordinating paid social media together with media agency, ensuring that creative assets, targeting and performance are aligned and that media investments are used efficiently.
• Staying on top of social media trends, platform developments and emerging content formats, and proactively bringing new ideas and inspiration to brand teams.
• Planning and coordinating competitions and activations on social media and acting as Fazer Confectionery key user of a gamification tool.
• Supporting influencer marketing activities, including identifying relevant creators, coordinating collaborations, reviewing content and ensuring brand alignment.
• Maintaining and updating brand websites, creating campaign landing pages and supporting ongoing search engine optimization.
• Acting as the digital expert within brand teams in campaign execution, ensuring that digital content is aligned with brand strategy and works effectively across channels.

This is a permanent full-time position located in Vantaa, Finland, where we mainly work on-site.

Why choose Fazer?  

You’ll be working in a supportive and welcoming environment, surrounded by colleagues who will inspire you to be your best. As a Digital Marketing Specialist, you’ll have a unique opportunity to help building our iconic Fazer Confectionary brands and take us forward on our digital journey. We at Fazer want to provide a culture of diversity and inclusiveness where all employees can experience an equal working community with a motivating, respectful and safe work environment.  

The role in question is a salaried position under the collective agreement for salaried employees in the food industry. The base salary of this position is between 3500€ - 4100€ per month depending on the knowledge and professional experience of the selected candidate. This role is eligible for annual bonus plan (as confirmed each year separately by Fazer) with a target level earning potential of 8 % of annual salary.

In addition, we offer a range of benefits including for example discounts to Fazer products and well-being benefits such as ePassi, gym, occupational healthcare and staff recreational club Kafa ry.

What you’ll bring to the team  

You have 2–3 years of experience in hands-on digital marketing and content production, with clear examples of high-performing social media content. You are equally comfortable behind the camera, in editing tools and analyzing performance data.

You have a solid understanding of:

• Social media platforms and formats, especially Meta and TikTok
• Platform-native storytelling and engaging short-form content
• Community management and consumer engagement
• Paid social media basics and key performance metrics
• Content creation and editing tools (e.g. Adobe Photoshop)
• Performance measurement and reporting in digital channels
• Coordinating external partners

You follow social media culture, creators, and trends in Finland and globally. You blend creative content skills with commercial awareness and analytical thinking, using data insights to enhance performance. Comfortable in a matrix organization, you collaborate with brand teams, agencies, and digital colleagues to align content with strategy and timelines. You are proactive and organized, coordinate stakeholders efficiently and thrive both independently and in a team. Influencer marketing or creator experience is considered as a plus. You are fluent in Finnish and excel in English.

Apply now to create moments that matter. 

Send your application no later than 6.4.2026.

Any questions? Please contact the hiring manager Marikki Kippo, Senior Digital Marketing Manager, by email [email protected] or by phone +358 50 3245111, preferably on Wednesday March 25th at 16-17 or on Tuesday March 30th at 16-17.

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1,200 million euros.   

Northern Magic. Made Real.